Every organization has a story to tell. Whether it’s about your love for animals or your dedication to a vegan lifestyle for health reasons, your story makes up the foundation of your organization. For those in the cruelty-free space, your story can distinguish you from competitors vying for the same consumer audience. As consumers become more conscious about the ethics of the companies they purchase from, having a true, authentic story can help drive them to your cruelty-free product.
While having an authentic story is great, it’s just as important that your story is publicized in the media. Partnering with a PR agency that focuses on cruelty free public relations is an excellent way to get a leg-up on the competition in the battle for media exposure. Having your organization’s story publicized in credible industry and local publications not only increases your brand awareness, but it also helps the public recognize your organization and view you as a legitimate cruelty-free brand.
There are a few ways an agency that specializes in cruelty free PR can assist you in spreading your story to consumers. At Orange Orchard, our experts utilize proactive media outreach to secure interviews and stories with industry and local journalists. Our media relations specialists will reach out to publications and pitch story ideas that cover topics that you are an expert in, including your organization’s story. This helps develop you into a thought leader in your space.
In addition to proactive media outreach, our experts can also create compelling content that tells the story of your organization. Whether it’s a press release championing a cruelty-free milestone or a blog post outlining your values and goals, our team can create error-free content to promote your story and its importance to consumers.
At Orange Orchard, we want to promote a world that is friendlier and safer for animals. If you want to partner with an agency that shares your cruelty-free values and specializes in cruelty free public relations, give our team a call at (865) 977-1973 or contact us online.