Creating positive change may not require being seen on the public stage, but it certainly helps. As large corporations embrace their social responsibility, they are capitalizing upon their brand visibility to promote importance causes.

Taking a Stand

In July, Starbucks took a symbolic stand against the growing threat of global plastic pollution by announcing that it would eliminate the use of plastic straws by 2020. Writing in Forbes, Trevor Nace reports that although plastic straws only account for 0.03 percent of total plastic waste by mass, the importance of the account should not be underestimated:

To take a step back, the campaign on plastic straw use is really about the larger plastic use globally. By bringing celebrities, cities, and companies on board the goal is to raise further awareness of the harm in single-use plastics. In addition, this is a small, easy, and quick change each person can make to their lives. It is the proverbial lowest hanging fruit in the plastic elimination effort. While plastic straws are by no means the largest source of plastic trash… they represent a first step toward reduction. Hence, one can argue that while focusing on plastic straws may be going after a smaller culprit, it is the gateway for further conservation.

Getting in the Fight

Although your company may not be in the same weight class as Starbucks, it doesn’t mean that you can’t be an agent of positive change. It can start with a single message. You just need help getting the world to hear.

Orange Orchard is a new kind of public relations agency. We specializing in helping organizations like yours make a positive change. We understand your commitment to a better world whether through offering great new plant-based product or fighting the good fight against animal cruelty.

Our team of veteran journalists and public relations experts are ready to provide measurable results for your brand. We will be your advocates and champions. The world needs to hear your story. We’ll make sure it does. For more information, call us today at 865-977-1973.