The demand for green construction initiatives is growing among not only government regulatory bodies but consumers and other stakeholders as well. The green construction market size is projected to reach US$ 774 Billion By 2030.

Over the past five years however, industries nationwide have grappled with issues of greenwashing as numerous government and private plaintiffs have filed lawsuits, alleging that companies have overstated their sustainability achievements and environmental friendliness.

The construction industry is not excluded from these issues. The buildings and construction sector is by far the largest emitter of greenhouse gasses, contributing to a staggering 37% of total global emissions.

Success for the companies pursuing green construction opportunities will depend largely on transparency and accountability.

A PR partner, with expertise in green construction public relations planning will most certainly be a key in the success of any construction initiative.

Here are just a few strategies your PR partner can employ to help achieve the necessary accountability in this fast-growing industry:

Transparency and communication: Your PR partner will help to keep stakeholders informed about ongoing projects, milestones, and any challenges faced through newsletters, blogs, social media, and press releases. They will share reports and sustainability practices, environmental impact assessments, and project outcomes with key media outlets and as well as any local government entities.

Case Studies and testimonials: they will help you develop detailed case studies of completed green construction projects highlighting the environmental benefits, cost savings, and community impact. Using various platforms, they will share testimonials from satisfied clients, partners, and community members to provide third-party validation.

Thought leadership development: Where appropriate, they will develop contributed articles, whitepapers, and opinion pieces for local news and industry publications and websites on topics related to the green construction industry and to the work you are doing. They will support you in participating in industry conferences and seek to have your leadership speak on expert industry panels sharing insights on sustainable construction practices.

Leveraging certifications and accolades: Your PR partner will work with you to leverage your certifications from recognized green building standards, such as LEED, BREEAM, or Green Globes by issuing press releases and pitching these achievements to your target media. They will also on your behalf apply for industry awards and recognition programs that highlight excellence in green construction and sustainability.

Social media content development: Your expert PR team will guide you in developing a robust content strategy for social media platforms, focusing on sustainability tips, project updates, and behind-the-scenes looks at your green construction practices, actively engaging with followers by responding to comments, participating in discussions, and soliciting feedback.

Crisis management preparedness: One of the most important strategies your PR team will implement is the development of a crisis communication plan to address any potential issues promptly and transparently, demonstrating accountability and commitment to stakeholders.

By implementing these strategies, your green construction company can build trust, demonstrate commitment to sustainability, and engage positively with its stakeholders.

Depending on your industry focus, the experts at Orange Orchard can help you develop a strategy to achieve your company’s corporate social responsibility goals. Call us at 865-977-1973 or contact us online today.