There’s a lot of bad stuff in this world, isn’t there? It seems we can’t avoid it. Turn on the news or hop on social media, and you’ll come across another species on the brink of extinction or a story about plastic is filling the ocean. Don’t even get me started on climate change.
Wouldn’t it be nice to have a mix of good news in there? Maybe even have your own good news in front of those faces looking for something to brighten their day? As your company endeavors to change the world with your green tech initiatives, it’s time to partner with a public relations partner that understands your mission and knows how to help you connect with your target audiences.
At Orange Orchard, we develop green tech public relations strategies that help companies build positive press and engage potential customers. It’s not a one-size-fits-all plan. We work with our clients to discover what makes each of them unique and what will work best to fit their needs.
Front and center
For most, that strategy includes media outreach. One of the best ways to get your company in the public eye is by garnering media coverage with local and/or national outlets. We can position you as a thought leader, as well as pitch feature stories about your green tech initiatives. This will not only increase brand awareness, but it makes your value go up.
We also believe in the power of networking. We can help you find opportunities that will get your name out among your peers and related audiences. From speaking engagements to trade shows, our team can put you front and center. We can also help you strategize ways to boost your community engagement, whether through volunteering or charity work.
Don’t forget the power of social media. While it can be a minefield, engagement online can boost your brand and allow you to highlight not only your green tech but individual components of your company, as well. Showcase your green initiatives or rockstar employees. We can help you highlight new products, plan employee spotlights and maintain a rapport online. We can also help you deal with negative reviews
There are multiple avenues we can take to build your brand. Contact Orange Orchard today, and let us start making your business a household name today.