One of the most important things to understand about franchising is that franchise success is a two-way street. If franchisees aren’t doing well, the franchisor’s going to have a hard time opening new locations. And if the franchise has issues as a brand, franchisees will struggle to make it work in their local markets.
That understanding is the foundation for every pet industry franchise public relations strategy we develop. Your franchise isn’t going to flourish and thrive because you cater to cute animals and their humans. Its success is going to be dependent on the systems you have in place, from marketing to coaching to tech stacks.
Franchise PR is an important part of a winning system, too. Whether we’re garnering mainstream and industry media coverage for your brand or local attention for a franchisee, our team is dedicated to making you a household name. One way we do that is by generating news for your new openings. Every new location is a chance to build buzz and boost brand awareness and credibility. New openings show your franchise is growing and gaining traction, which helps attract even more interest. At the end of the day, potential franchisees are looking for a business that’s solid and trustworthy. Showcasing your consistent growth helps prove just that.
But while we’re putting a national spotlight on your franchise growth, we’re also going to introduce your new franchise owner and location to local media. From announcing a grand opening to landing a business feature in the local newspaper, our media relations team is making sure area journalists and potential customers know about the new business in town. Remember, local franchise success and the amazing stories of why they signed on with your brand can ultimately attract more potential franchisees. It’s a win-win across the board.
To learn more about how to help your franchise continue to grow, give us a call at (865) 977-1973 or visit us online.