Your nonprofit organization has a great message and vision, and one of the greatest ways to get your brand in front of more people is by getting involved in the animal welfare community and by charitable giving. It may seem selfish or uncomfortable to showcase your charitable donations, but with the right public messaging, you can utilize animal welfare public relations to show your organization as one that’s truly making a difference.
- Target Audience
One of the keys to successfully displaying your organization’s charitable giving is by nailing down exactly what audience would be interested. It’s important to find other organizations and individuals who have the same values as you do, and by targeting a specific audience, you can craft more appropriate key messaging and content.
- Social Media
Social media is a great networking tool in the animal welfare community, and it can also be a great way to showcase your charitable donations. By interacting with recipients, the media and other brands online, you can better build your organization as a reputable name and difference maker.
- Press Releases
Press releases are a great tool for spreading the message about your charitable giving. Official press releases give credibility to your brand and can help reach more people than a social media post, and they can also allow you to better align your public messaging with your brand’s vision.
Charitable donations are a great way to showcase your organization’s involvement in the animal welfare community. This can help build brand credibility and a reputation of taking actionable steps to make a difference. If you’re ready to start utilizing animal welfare public relations, give Orange Orchard a call at (865) 977-1973 or visit our website.