If you run an animal sanctuary, you know that your top priority is to provide more help for the animals you serve.
While your heart is in the right place, it still takes money to provide food, shelter and medical care. And the only way to get enough donations is to spread the word about your sanctuary and the good you do.
But marketing alone isn’t always going to provide you with enough visibility. With nearly 1,700 wildlife sanctuaries in the United States, your organization needs more than just advertising to stand out.
With the right animal sanctuary public relations partner, you can develop a plan that gets your animals and their needs noticed.
Increasing Reach and Awareness
As with most nonprofit organizations, you need to get the most for the money you spend.
The cost of marketing your organization limits the number of places you can advertise. This puts you at a disadvantage when competing against larger organizations with more donors.
But with PR, you can be seen by a wider audience and be taken more seriously.
Most surveys show that 92% of consumers trust earned media more than any advertising form. Earned media is coverage that isn’t paid for, like ads, or owned media, like your social media or blogs. It is any coverage you receive from a third party, like a quote in the news or an appearance on a podcast.
Earned media isn’t something you can afford to overlook, and that’s where a PR partner can help.
A true animal sanctuary PR partner understands your industry and knows what makes news. By helping you write compelling thought leadership pieces and pitching your expertise to reporters, the right PR team gets your organization’s name into industry publications and your opinion on issues surrounding animal care out to the public.
And appearing in more outlets means a broader reach. You will be able to increase awareness about your nonprofit and the good work it does for the animals in your care.
Building an Emotional Connection
PR can also help you build trust with your community, potential donors and the media by expanding your engagement.
Your PR partner will help you identify the right heartwarming stories to share about the animals you’ve helped. This creates an emotional connection between the animals and potential donors. They will also pitch your expertise and ability to comment on news items surrounding animal issues. Building that relationship means reporters are more likely to call on you the next time they need your opinion.
Let the animal sanctuary PR experts at Orange Orchard help you increase your reach to new audiences. Not only do we understand public relations, but we also love animals.
Orange Orchard gets you noticed so that you reach more donors. Call us today at (865) 977-1973 or contact us online to see how we can help you help more animals.