Years ago, marketing pundits predicted that the press release was dead, but guess what? It’s still alive and kicking! As part of a strategic environmental public relations campaign to promote your green business, press releases, when done well, can boost your company’s visibility and credibility more than most other forms of marketing,
The Proof is in the Pudding
The phrase above is an abbreviated version of the actual saying which goes, “The proof of the pudding is in the eating.” And, really what it means is that although the pudding might look delicious from the outside, taking a bite might prove the pudding is inedible. While it might be true that anyone can write a nice-looking press release, that doesn’t mean it’s a good one. An expert team of environmental public relations experts like the staff at Orange Orchard PR have the experience to craft a press release that gets traction.
What is the secret sauce that makes a great press release?
- Knowing the industry inside and out. An experienced environmental PR firm has deep knowledge of the environmental and sustainable market. Orange Orchard PR will craft your press release with the care and understanding needed to resonate with your earth-conscious and engaged audience.
- Having relationships with environmental media. The best way to get your press release before the right people is to know who those people are and to already have personal relationships with them. Orange Orchard PR works with the industry press and as a result, our press releases get attention from media.
- Understanding the importance of timing. Knowing the industry media is key to a press release’s success, but getting it to the right people at the right time is everything. Orange Orchard PR knows which environmental publications and online platforms need stories and when they need them, increasing the potential of your press release being seen.
At Orange Orchard, we believe in the importance of helping the planet by working with environmentally-conscious brands. Let us help you spread your message. Contact Orange Orchard online to find out more, or call us at (865) 977-1973.