We’ve all heard the accusations that print media is dead. While we know that isn’t true, there are certainly a variety of ways consumers and decision-makers digest their news. Over the past several years, podcasts have become more popular. According to Statista, close to 70 million people listened to podcasts in 2023. That number is projected to almost double by 2029 with an estimated listenership of 110 million.
As a construction company that champions its green practices, it’s important to share your message and goals with consumers. Each year, more individuals are becoming conscious of the importance of sustainability and paying attention to companies that dedicate themselves to green practices. With a large number of individuals opting to listen to podcasts, this medium provides an excellent avenue to spread your message.
Partnering with a PR agency that can develop a green construction public relations campaign can help you secure podcast opportunities. These agencies (like Orange Orchard) have years of experience working with publications that focus on construction and sustainability. By reaching out to podcast hosts and influencers in the space, they help you develop relationships with the industry.
At Orange Orchard, our green construction PR experts utilize media outreach to proactively pitch podcast hosts topics that showcase your green construction expertise. Using our working relationships within the space, we act as your megaphone when it comes to reaching out to podcast hosts to share your green initiatives.
In addition to pitching your green construction company to podcasts, we also target journalists within the industry to secure opportunities in trusted publications. As an agency that specializes in green construction PR, our goal is to share your sustainability message and increase your brand awareness.
If you are ready to partner with a PR agency that champions sustainability and creating a cleaner planet, reach out to our experts at (865) 977-1973 or contact us online.