Whether your animal conservation organization deals with biodiversity loss, rescue efforts or monitoring, it needs attention to survive. Just like the animals it serves.
Advertising and marketing are effective ways to get the word out to the public about events you’re hosting. But if people don’t know who you are and don’t trust you, it’s hard to raise funds for your cause.
You need an effective animal conservation public relations strategy to help you engage with the public, the media and policymakers.
Raising Awareness
Half of the battle in fundraising and attracting new volunteers is raising awareness for your cause.
Your mission may be honorable and your organization may be critical, but without awareness, it won’t succeed.
With more than 14,500 wildlife conservation organizations in the United States, raising awareness about your organization is a necessity. You must show the public how your organization helps the animals in your care.
Merely telling potential donors about a fundraising event won’t necessarily grab their attention. But showing how your group rehabilitated an injured elephant or orangutan lets them see what you do with the money you raise.
Educating the Public
One of the best ways to boost awareness about your animal conservation group is to educate the public about why you do what you do.
Whether you appear on a conservation podcast or write a bylined article about your organization, you can use this time to let the public know why they should care. Let the public know how maintaining healthy ecosystems is crucial to the survival of humankind.
These podcasts and publications aren’t going to know about your group without a media relations team reaching out to them.
Building Support
Conservation PR is a powerful catalyst for mobilizing like-minded people to join you in your cause. Whether you appear on podcasts that highlight your advocacy or write bylines in support of your position, the right conservation PR plan helps your group build stronger support.
A picture may be worth a thousand words, but a thousand well-written words can paint a picture. An effective PR writer tells your story in a way that demonstrates your “why” and your “how.” This allows the audience to experience the story rather than just reading about it.
Public relations is, quite simply, the act of telling your story to the right people at the right time.
At Orange Orchard, our team knows how to build an effective narrative for animal conservation groups. Not only are we consummate professionals, we are also animal lovers.
Let our expertise and our belief in animal conservation work for you. Call Orange Orchard at (865) 977-1973 or contact us online to start a conversation.