Advertising and marketing have its priority and place in getting the word out about your vegan company.

But earned media, the stories and news about your company that make headlines and land a company founder or exec an interview, makes a big impact. It shows someone else sees the value of what your company is doing.

And people are hungry for vegan news as the desire to explore the benefits of a plant-based diet is only growing.

In a report from Grandview Research, the global vegan food market is expected to expand at a compound annual growth rate of 10.6% between 2022 and 2030.

You don’t even have to go to a special section of the grocery store anymore to find vegan choices. Often the plant-based meat alternatives are right alongside the beef, chicken and fish in the meat department. Same for the dairy-free vegan choices beside the gallon jugs of milk.

And as the market and demand grows, so do the choices. So, it will only become more important to make sure your brand stands out.

That why it’s important to find a vegan public relations partner experienced in connecting your company with opportunities in earned media.

A partner, such as Orange Orchard, works to share your story and news about your brand to get your headline, products and excitement about the industry in front of a vegan audience.

The launch of a new product is newsworthy, such as this one in vegan-focused news outlet VegNews.

What about sharing your own personal journey that led you to a vegan lifestyle and your business launch with a vegan-focused podcast host.

The team of experts at Orange Orchard have developed relationships with media outlets with the audiences hungry for your company news.

And we can help you create some of your own headlines as well!

Do you want to learn more about what the right partner can do to get your company in the media?

Contact us or give us a call at (865) 977-1973.