As an animal welfare organization, your team is working to make a big impact.
And it happens one animal at a time.
Each animal that is taken out of harm’s way, protected, or kept in the wild because of the efforts of your team is a success story worth sharing, and highlights your organization.
An animal welfare public relations partner such as Orange Orchard is not only experienced in helping to connect you with media outlets to get more attention for your organization. Our team believes in keeping animals safe, understands the importance of your mission, and takes the time to get to know you.
Highlight individual animal journeys
Success stories and individual animal journeys inspire potential supporters and provide specific examples of how their donations make a tangible difference.
This story is just one example of why primates should not be pets. It is illegal in many places, including Laredo, Texas where a monkey named Pablito was injured. His journey of finding a new home in a sanctuary run by an animal welfare nonprofit brings attention to the dangers of supporting the wild animal pet trade.
When your organization comes to the rescue to save an animal and ensure it stays out of captivity, our team will work to get you connected with media outlets, with both mainstream and animal welfare focused audiences. We can connect you with a reporter for an interview to share your expertise, bringing timely attention to an ongoing threat to animal welfare and highlighting your organization’s experience and dedication to the cause.
We have a team that has worked to build relationships with media outlets with audiences who want to hear the latest news and efforts for protecting animals, keeping them in their natural habitats, and caring for them in sanctuaries when going back to the wild just is not safe for them.
Get social with animal updates & your volunteers
Keeping your supporters (and potential supporters) updated on how an animal in your care is doing is another great way to help people feel connected to your organization. And if you’ve had someone who learned about you from a news story or social post, and now they want to join the team – give them a shout out! Highlighting a long-time staff member or volunteer is another way to show your appreciation, and just might inspire someone else to join. Our writing pros can use their experience to develop a successful cadence for social media platforms and help you plan a social media calendar of topics with well-timed posts.
If you are ready to see the difference an experienced public relations partner who understands your mission can make for your organization, contact us or give us a call at 865-977-1973.