Don’t just talk about it, be about it. When it comes to veganism, people want the truth behind the brand. By adding vegan public relations to your marketing strategy, you can be better positioned to walk the walk and talk the talk.
In an age where people are seemingly questioning everything, it’s important to put accuracy in your brand awareness so you don’t get caught up in a social media thunderstorm.
For the two to work together, the marketing team and the public relations team must be on the same page. What’s your goals? How do you get there?
What’s the plan?
What is your long-term plan? Is it to become the top vegan food option in America? Is it to promote veganism for the good cause that it is?
These are the types of questions that need to be answered so a team like Orange Orchard PR can work with your marketing strategy. What do we need to do to get there?
We’re in the content golden age. There’s too much on Netflix for you and your spouse to agree on, and before you know it, you’ve spent an hour watching clips on TikTok. There are more eyeballs than ever on content. This is a good space for PR and marketing to collaborate.
Marketing does a great job at getting the attention of the consumer; by adding vegan public relations, you can garner the interest from the media.
Whether it’s an educational article in an outlet, or industry bullets for a video, the two working together in content can pay huge dividends for your vegan brand moving forward.
If you’d like to learn more about how marketing and vegan public relations can work together, contact the Orange Orchard team online or call us at 865-977-1973.