Although the brand Avon didn’t exist until 1939, the actual company dates to the 1880s. It’s got a storied history that conjures up images of “Avon ladies” in white gloves going door-to-door selling their wares. The company offered women — and men — an opportunity to make their own money on their own schedule.
The company still exists today, although sales are more likely to be made online and through social media. After all, in order to survive, a company must be willing to make changes. And sales methods aren’t the only things Avon has changed.
In 2019, Avon ended regulatory-required animal testing and began developing new ways to create their trademark products. And in July 2024, all Avon products were officially declared cruelty-free by Leaping Bunny.
This means that no animals were harmed in any stage of a product’s development. From start to finish, not a hair was harmed on anyone’s head to bring you that lipstick or perfume.
Sadly, some companies that claim to be cruelty-free aren’t. While the finished product might not be tested, it’s possible a chemical or early-stage test was performed on a rabbit or a mouse or other caged creature. Sadly, there aren’t regulations that dictate the right to use it.
That’s what makes approvals and accreditations by Leaping Bunny and similar organizations so important. Conscious consumers want to know the products they’re buying are 100% cruelty-free, not just 62%.
PR can help you get the word out. You’ve worked hard to get that label and sign-off, and we want to help you share the news. We can help you implement a multi-level cruelty-free public relations strategy, which could include everything from media outreach to content creation to strategic social media.
Your company and its products might not be pushing 150 years old, but that doesn’t lessen their impact on consumers or on the fuzzy, fluffy animals that appreciate being left out of the whole shebang. Partner with a PR agency that underestands the importance of this label and wants to connect you with others who feel the same. Call us today.