How to Lead the Movement, One Social Media Post at a Time

In the ever-changing world of technology, it can be challenging to stay up to date with the latest social media trends. With new hashtags emerging each day, it’s important for companies to ‘plug in’ to the digital world and observe how the public digests information. Trying to keep up with the trends may seem intimidating, but it doesn’t have to be. With the right cause-related public relations team, you can get your organization and campaign #trending in no time.

Scheduling your social media posts in advance is a good strategy to save time, but it’s important to be crafty in the way you do it. Too much automation can come across as impersonal. To stay engaged and keep it fresh, continue the conversation with followers. Posting content with open ended questions or a call to action is another great tactic, but it doesn’t stop there.

Plastic pollution is an environmental and social justice issue. Providing educational resources to your followers through social media is a simple, low cost approach to quickly inform a large audience about your cause. Pollution has been happening for years, but more and more people are starting to take notice, in large part due to social media. Take advantage of this outlet. Just one Instagram or Twitter post can go a long way.

Share statistics, publish a “How to be Plastic Free” guide or simply ask your followers to share a photo of their reusable gear. Kickstart the conversation by encouraging your followers to participate in social media challenges that support your cause and enhance your brand. The more people who talk about it, the more people will BE about it.

Orange Orchard is dedicated to promoting your eco-friendly business to the right audiences with intentional messaging to reach your clients. For more information about how earth-friendly PR can help your company, fill out this quick form.