Whether you are an animal grooming center or manufacturing the newest dog food product, positive press is important for growing your customer base. An often-underutilized tool for generating that press is testimonials. These are first-hand accounts from customers who had a positive experience with your product or service. By partnering with a PR agency that specializes in pet industry public relations, you will have the tools to maximize your testimonials.
Testimonials in Media Outreach
When pet industry public relations teams reach out to the media, it’s for securing interviews and stories with trusted journalists. One thing that can help secure an article is by telling the stories of individuals who have used your product. Being able to offer a source that has had a positive experience with your product gives it credibility, thus making it more appealing to journalists. The customers who submit video or written testimonials are great to reach out to, but having those testimonials on hand gives your media relations team something to offer journalists.
Develop a Case Study
Case studies are a great way to provide details on how your product solves a need in the industry. Taking the information from a testimonial and developing a case study is a great way to show potential customers how your product has helped others. Focusing on the problem, solution and outcome, your pet industry public relations partner can both develop the case study and pitch it to industry journalists for placement.
Sharing the Love on Social Media
Social media is a great way to showcase your testimonials and reach a wider audience. But sometimes business gets crazy, and maintaining a frequent presence on social media is difficult. A PR partner that specializes in pet industry public relations can help develop a social media calendar that includes testimonials to highlight the positive stories associated with your brand.
Want to maximize your testimonials to increase credibility and positive press? Give our experts at Orange Orchard a call at (865) 977-1973 or contact us online.