Do you know where your money goes?

More and more consumers are paying attention to the stories behind the products they buy. Many of us are especially concerned about the treatment of animals and are opting for plant-based and cruelty-free clothing and accessories and personal and household products.

But few of us consider one of our biggest lifetime expenses. When it comes to investing for retirement, we try to find the right balance of risk and growth to help us meet our goals, but we don’t think about where our monthly retirement withdrawal goes. Chances are that companies we would deliberately avoid as consumers are benefitting from our long-term investments.

Investing in animals

New options are available, however. A growing number of investment products are available that make animal welfare a priority, either by simply avoiding companies that test products on animals or sell fur or investing specifically in brands that actively promote and support vegan, plant-based and cruelty-free business practices.

Funds like these are set to have a major impact on American business. Investors don’t have to be experts in order to keep their values and their spending aligned. Markets will recognize that doing good can be good business. But those changes won’t just happen. Financial experts, animal advocates and consumers all need to learn more about animal welfare investing before we see significant shifts.

Ethical connections

That’s where PR can make a difference – an experienced animal welfare public relations agency like Orange Orchard can help ethical investment firms connect with the multiple audiences they serve as well as stand out from both run-of-the-mill mutual funds and the growing number of conservation- and animal welfare-targeted products.

With expert media outreach, social media and reputation management and brand messaging, Orange Orchard can help establish your company as a leader in animal welfare and a trusted source for ethical investment. Call (865) 977-1973 or contact Orange Orchard online to take the next step.