Americans love their pets. In fact, 66% of households in the United States own a pet. That’s 94 million families who need to feed and pamper their fur babies.
On top of that, a recent Comcast Corporation survey showed that 84% of those pet owners also shared video clips of their four-legged friends on social media. It has long been jokingly stated that the internet was created just to share cat videos.
But what that number really means is that people enjoy hearing about and sharing stories about pets.
It also means they are more likely to connect with your pet services or products if you tell your story. If your pet industry public relations strategy doesn’t include a well-crafted narrative, your brand might get lost in the shuffle.
Once Upon a Time
When you first started your company, you most likely created your pet products and services out of a love of animals.
Many pet industry companies often began because the founder helped create meals for a dog who was suffering from a specific ailment. Or maybe your cat toys were developed when your kitty was recuperating from surgery and needed structured stimulation.
Consider the Blue Buffalo pet food brand, for example. The Bishop family became concerned about the quality of pet food after their dog, Blue, was diagnosed with cancer. Their commitment to finding healthier dog chow led to a multi-million-dollar business. And a great story.
No matter what the reason was, it would probably make an interesting story to tell potential customers.
The Second Act
But to effectively get your story out to the public, you need two things. One, you need to develop a narrative that is both creative and informative. Two, you need someone to advocate on your company’s behalf to get reporters interested in covering your brand.
If you are like most business owners, having the time to create a compelling narrative is practically non-existent. And you certainly don’t have the time to call on journalists all over the country to sell your brand story.
But a pet industry PR team does.
Happily Ever After
That’s why your pet brand needs the professionals at Orange Orchard.
Our team are not only experts in public relations, we are also animal lovers. Without our dogs, cats, hamsters, guinea pigs and birds, our lives would have less meaning. That also means we understand the challenges you face in introducing yourself to the country.
Let us show you how we can help boost your national recognition.
For more information on our pet industry PR strategies, contact us online or call us at (865) 977-1973.