According to Business Wire the global ecotourism market is worth $270.41 Bn and projected to grow to $526.16 Bn by 2027.

Considering the market projections and being that ecotourism accounts for around 10% of global travel, there is so much opportunity for your brand to grow in this space.

Although your destination is likely experiencing the influx of interested travelers, backing up your beautiful scenery, activities, and marketing plan with a proven ecotourism PR strategy and earned media plan could be the reason that your destination becomes top of mind for world travelers.

Industry publication placement

Travel publications, blogs, and review sites can be a fantastic way for your brand to be featured and build trust.

Through developing an earned media plan with a team of PR pros, you’ll be able to develop a plan and work toward sharpening your media outreach.

In addition to securing placement for professionally written press releases, the key to having your brand mentioned in a publication is staying on top of industry trends and offering interesting perspective and most importantly, building relationships with the editorial team.

Industry podcasts and influencers

Sharing news such as a new expansion, added amenities, or being honored with industry recognition can be great ways to show your audience that the destination is of interest and committed to providing a world class experience. Press releases can be a great tool to share this news in a journalistic way, but social media can be so powerful to share updates.

Partnering with influencers and brand ambassadors to promote your destination is a great way to use social media to promote your ecotourism initiatives. A simple investment in connecting with and coordinating travel for a well-known travel influencer could pay dividends by gaining access to their following.


With more people placing stock in eco-friendly ravel, the space is full of opportunity! Developing a plan with an award-winning PR agency to earn media placement and strategize the perfect approach to social media, the results will speak for themselves.

For more information, give the Orange Orchard team a call at (865)977-1973.