You’re rightly focuses on the conservation crisis with wildlife across the globe, but what happens if a crisis occurs within your foundation? While all your resources are understandably going towards helping the animals or the rainforests, you should consider adding wildlife foundation PR to help ensure your focus doesn’t get sidetracked when an emergency does occur.
Regardless of the industry or the cause, a crisis can pop up at any point. Whether it’s something you can control or not. With an experienced wildlife foundation PR team, you’ll be able to understand what constitutes a crisis and have a management plan for when it arises.
What’s a crisis?
Part of a crisis management is understanding what a crisis is in the first place. A situation meets the criteria for PR crisis when your nonprofit’s reputation is going to be damaged, or your nonprofit’s ability to operate, is at risk.
An employee is caught skimming off the top on donation money. That’s a crisis. An animal is harmed due to your lack of care. That’s a crisis. Your organization makes blatantly false claims about animal or rainforest status to raise more money. That’s a crisis. Minor things here and there like a disgruntled volunteer or employee will not always rise to the criteria that needs an all hands-on deck approach, but it’s important to have a crisis management plan to help identify when to act and when to let it fizzle out on its own.
Plan of action
An experienced PR team will help you come up with a plan. Your nonprofit receives a phone call from a reporter. Who do you call first? Something internally happens that will inevitably make it to the press. Do we get a statement prepared? By partnering with a PR team, you’ll have a detailed plan to help guide you through the stressful situation. The last thing you need in a crisis, is no plan of action.
If you’re ready to be proactive, contact Orange Orchard online or at 865-977-1973.