This is the kind of headline I like to see:

Eating meat creates four times more greenhouse gases than being vegan, landmark study finds

This is another good one:

Vegan diet massively cuts environmental damage, study shows

That one comes from The Independent, while the latter is straight from The Guardian. It’s not just plant-based or vegan publications touting the positive effects of a meatless diet, but mainstream media as well.

The good news comes after a professor at the University of Oxford organized a study that examined the habits of 55,000 people. The researchers discovered some pretty impressive results, according to The Guardian article:

The research showed that vegan diets resulted in 75% less climate-heating emissions, water pollution and land use than diets in which more than 100g of meat a day was eaten. Vegan diets also cut the destruction of wildlife by 66% and water use by 54%, the study found.

While we have some fantastic connections with publications that skew towards an eco-friendlier audience, we understand how important it is to connect with folks who aren’t familiar with or well-versed in the greener side of things. In fact, many of our vegan public relations strategies focus heavily on outreach to national and mainstream media.  Those Oxford results are wide-reaching, effecting various industries and bottom lines.

We position our clients to become thought leaders not only within their industry but in general. As vegan and plant-based trends gain more prominence, we know this isn’t the time to “stay in your lane,” so to speak. From podcasts to print media to broadcast news, we can help you tell your story to a wide audience. There’s a whole world out there waiting to hear about who you are and why you do what you do. Give us a call at 865-977-1973, and let us connect you.