The renewable energy industry is flourishing but that doesn’t mean there aren’t challenges. Renewable energy companies can experience obstacles environmentally, politically and technologically. It’s essential that you implement a public relations strategy to guarantee that you never miss an opportunity to thrive. Renewable energy offers reliability and resilience, and we know first-hand that your public relations strategy should do the same.
Many companies are refocusing their standards and homing in on the latest trends, one of them being renewable energy sources. Similarly, families are becoming aware of the value that renewable energy provides and acknowledge the impact it will have on their children’s future. Whether it’s adding solar panels to the roofs of their homes or buying a hybrid car, society is taking notice. This is your time as a renewable energy provider to jump in, but how do you start?
Fortunately, the interest has already been captured by the public. It’s now your job as the supplier of these renewable resources to translate your messaging from educational to influential, and that isn’t an easy task.
A valuable tool that will help you gain traction in the competitive market is the use of content marketing. Brand awareness is the first element to a strong public relations strategy. This can be done through a variety of tactics, including:
- Media interviews
- Bylined articles
- Speaking engagements
- Award submissions
- Social media engagement
But tactics alone won’t move the needle. Instead what you need is a strategy that incorporates these tactics with a balance of what we like to call analytical creativity. As public relations experts that want to live in a healthier, cleaner world, we work with renewable energy clients to hone their messaging and develop a strategy of tactics that best suit their goals—both in the short-term and into the future.
If you’re looking for a top-notch team to drive awareness of your brand, give Orange Orchard a call at 865.977.1973. We are dedicated to promoting eco-friendly businesses to the right audiences with intentional messaging to reach your goals.