Keeping up with current events in your field is not only important for your own knowledge, but for you to expand on for others. Working as a conservationist today, there are updates daily on relevant topics to the work you do.

Forest fires, zoo incidents, arrests in wildlife trafficking, protection acts being made law—the list goes on. Keeping up with all things relevant to animal welfare is vital to ensure you don’t miss an opportunity to inform others with your perspective. Because you’re an expert, others want to hear what you have to say about the news they’re paying attention to, and it helps them to better understand what’s going on.

By expanding on relevant events to your work, you are positioning yourself as a thought leader. You know what you’re talking about, and this leads into how your organization is helping the cause. Spreading awareness for your mission not only informs your audience of your important work, but encourages them that someone is taking the initiative to help. If they’re going to support the cause, you will likely now be top-of-mind for them.

Navigating what, when and how to expand on a current event takes practice and strategy, and an experienced animal welfare public relations agency like Orange Orchard can consult you in the right direction.

If you want to learn more about what PR can do for your conservation efforts, give Orange Orchard a call at (865) 977-1973 or visit us online.