Awareness and trust are two of the most valuable tools for animal welfare organizations. Like many other nonprofit sectors, animal welfare advocacy depends on building credibility with your audience, clearly communicating your mission and recruiting followers and donors who can help you make the change you envision.
As more and more causes compete for the public’s attention, it’s vital for organizations to strategically build awareness and effectively manage their identity and messaging. Establishing deep, authentic connections with supporters requires a thoughtful, intentional approach that many nonprofit professionals don’t have time or experience to accomplish.
At Orange Orchard, our team of experts specializes in supporting the animal welfare PR needs of nonprofit agencies that are committed to creating a kinder, cruelty-free world.
Here’s how we can help:
- Expertise: An agency with a proven track record of promoting animal welfare issues has unique tools and perspectives. They can quickly and effectively navigate the networks and information infrastructure of the industry. They won’t be learning on the job, and they’ll have leverage that less experienced agencies don’t.
- Connections: Public relations is an industry built on relationships. An agency that has already established professional connections throughout the animal welfare world can get more done in less time, providing results and value.
- Credibility: Expertise and connections add up to credibility. With a trusted, proven PR partner who has demonstrated thought leadership and professionalism, media outlets, consumers and other audiences will immediately recognize and appreciate the informed, comprehensive campaign you’re able to deliver.
Don’t let your animal welfare organization fall behind in fulfilling its mission. Orange Orchard can help you build and implement an effective public relations strategy – we share your passion for a cruelty-free world and your commitment to animals. Call (865) 977-1973 or contact us online to find out more.