While the COVID-19 pandemic put a damper on traveling for the past two years, the tourism industry is starting to return to normal. With case numbers on a downward trend and several restrictions and requirements being rolled back, tourists are looking to hit the trail and find their next destination to travel. According to Statista, the ecotourism industry is forecast to reach $333.8 billion in 2027.
With more individuals taking environmental conservation and responsible travel into account, ecotourism destinations are becoming more popular than ever. While travelers may be up to speed on the benefits of traveling to your destination, it could still be lost in the shuffle as numerous ecotourism destinations begin to surface.
Ecotourism public relations offers a set of tools that can help you spread the word about your destination while increasing brand awareness. Being able to explain how you contribute to the environment, wildlife and indigenous communities of your destination location will work wonders for grabbing the consumer’s attention, and public relations is the perfect tool to utilize.
Ecotourism PR agencies, like Orange Orchard, have experience promoting conservation initiatives. There are various ways our experts can assist you in promoting your ecotourism destination.
- Maintain a social media presence: Social media offers one of the best outlets to showcase your destination. They always say that a picture is worth a thousand words, and social media provides an avenue to display that beauty on a regular basis. Our experts can assist you in maintaining social interactions by developing a social media calendar that keeps your page active while increasing engagement.
- Proactive media outreach: One of the best tools in our toolbox is proactive media outreach. Our experts pitch stories about your destination to our many media contacts in the industry to increase momentum. Landing in trusted publications further establishes you as a credible destination while increasing brand awareness.
- Creating press releases: In addition to proactively pitching story ideas, our experts also develop press releases that can be pitched to media outlets. From award announcements to new initiatives, these press releases provide our experts with ready-made content to introduce to journalists.
If you are looking for a new way to promote your destination and increase growth, give our experts a call at (865) 977-1973 or contact us online. They would love to speak with you.