Changing Perceptions with Environmental Public Relations
Before landing my first journalism job, long before starting a career in public relations, I waited tables to pay the bills. It was a rough job, but every now and then I learned something valuable.
I worked under a parade of restaurant managers — guys who would come and go with such regularity that I don’t even remember their names. But one had a saying that stuck with me: Perception creates reality.
What does that even mean, right? At the time, 20-year-old me thought it was just another corporate motto designed to get me to deep-clean the sugar caddies every night. Over the years, though, I began to understand.
Nameless Manager Guy meant that even if I know something to be true, it’s not true for another person unless that person also perceives it to be true. What a person sees with their eyes and tastes with their mouth and hears with their ears is true for them — even if it’s not.
Environmental causes, foundations and technologies face the same problem. If their target audience doesn’t perceive a problem, the problem may as well not exist. Take climate change for example. A recent Bloomberg article showed that whether people are concerned about climate change depends on a lot of factors — and access to the research isn’t one of them.
How to overcome the perception problem? That’s where environmental public relations comes in.
A Message that Resonates
A public relations agency that specializes in environmental and green issues can fine-tune your message to resonate with your target audience. Whether you want to win hearts and minds or promote world-saving technology, we know what to say — and what not to say — to help you make global change.
How do we do that? Here are some of the places start:
- Benefits — How will your cause or product make the individual’s life better?
- Alternatives — Are there easy changes the individual can make to help your cause?
- Heartstrings — What touching stories can be told to generate sympathy?
The angle depends on your goals and who you’re trying to reach. Our experience can help you hone the strategy.
The next step to changing perceptions is reaching your audience where they are. This could mean social media posts on the best channels for your audience, feature stories in industry publications, guest spots on national television shows for your leadership, and many more opportunities. Orange Orchard can suggest and secure the best opportunities to advance your innovation or cause.
Are you ready to start changing perceptions to see reality, to galvanize people around the world to change for the better? The Orange Orchard team is committed to using our talents to save the living planet Earth, supporting innovators and visionaries like you. For more information, call us at (865) 977-1973 or contact Orange Orchard online.