If awards didn’t mean anything, we wouldn’t be getting them since the time we were children. They bring credibility. First place at the science fair means the project you created was the best. The same logic can be applied to companies driving change. Green construction public relations strategies can help your secure awards to validate and bring creditability to your brand and tech.
A team like Orange Orchard PR can help choose the right awards, show the value, and leverage your wins for media attention.
The Right Awards
Not every award is the same. Your green construction company could be demonstrating tremendous leadership in the space.
A LEED Power Award from the U.S. Green Building Council would signify that your company is a leader in the space and draw attention to your practices. There are awards for simply doing great projects. There are sustainability awards. To maximize the value of awards, it’s important you go after ones that will strengthen your reputation.
Value
If I’m searching for a company in the green construction field, I’m going to be checking some references. Someone will likely not choose your company because of one single award, but they can be a valuable piece to the puzzle. An innovative green construction company with great reviews, a proven track record and awards on top of that to show, this is a recipe for tremendous brand credibility.
Ultimately, awards can play a key part in continuing to increase your client base and allow you to continue your innovation. The right green construction PR team will be able to increase the value of these awards by bringing your brand into the media spotlight.
Media Coverage
Once you’ve won your awards, an experienced team will use proven strategies to get media placement. Whether it’s a press release announcing an award or a social post, there are numerous ways to utilize your successes to garner media coverage. With increased credibility, reporters are more likely to use your spokesperson as a source in a story. This can increase your chances of being on podcasts, YouTube shows, blogs and more.
Ultimately, choosing the right awards can lead to greater brand visibility and credibility. If you’re ready to get started, contact Orange Orchard PR online or at 865-977-1973.