Five questions to ask to find the right vegan public relations agency.

We’re seeing the start of a golden age for vegan and vegetarian brands. In 2019, demand for plant-based foods has gone mainstream. It’s no longer a niche market sector. It’s big business — and it’s booming.

CNN is reporting what we already know. More people than ever before want plant-based alternatives to meat and dairy, and they’re willing to put their money where they want their mouth to be:

Overall, US retail sales of plant-based foods have grown 11% in the past year, according to a July report from trade group Plant Based Foods Association and the Good Food Institute, a nonprofit that supports plant-based businesses. Beyond Meat’s revenue reached $67.3 million in the second quarter, up from $17.4 million during the same period last year, a 287% spike.

Barclays predicts the alternative meat sector could reach about $140 billion over the next decade, capturing about 10% of the global meat industry.

Business-Focus Public Relations

In this kind of market, plant-based brands need the support of a professional vegan public relations agency with real-world business insight and organizational depth. Orange Orchard, a division of Tennessee-based Ripley PR, will treat your business like a player in a lucrative market sector — not like a novelty or a hobby.

Finding the right PR agency to support your plant-based brand is a serious matter that requires deliberation. When evaluating potential vegan PR partners for your business, there are five questions to ask:

Do they share my values? Orange Orchard’s experienced team doesn’t just talk about the value of eating a plant-based diet. We believe that reducing meat consumption can help protect our planet and are dedicated to supporting the businesses that strive to make a positive change in the world.

Are they results-oriented? At Orange Orchard, we’re not just feel-good cheerleaders. Our team brings solid business sense and analytics to the table. We’re dedicated to creating the most value for our clients.

Do they truly understand the industry? Our experts have deep knowledge of the plant-based food market and can boost your business with proven public relations strategies and tactics.

Can they back up the talk? Orange Orchard isn’t just one person juggling a list of clients, unable to provide the time and attention they deserve. Each of our clients is assigned a dedicated team of experts, with decades of professional experience in marketing, public relations and journalism, and we are equipped with the latest professional tools and technology.

What is their reach? Orange Orchard brings more than just an address book filled with niche publications to the table. As an agency with global reach, we represent clients around the world. We’re also a partner in IPREX, a $420 million network of communication agencies with 1,800 staff and 110 offices worldwide, that gives us the ability to execute strategies worldwide on behalf of our clients.

We Can Help

Orange Orchard is ready to help your plant-based business. We offer a degree of professionalism and a suite of services that stand-alone vegan PR pros can’t match. If your planet-friendly brand needs marketing help, give us a call at (865) 977-1973 or contact Orange Orchard online today.