In the animal welfare space, donors are often some of your most important relationships. They can come and go as they please, so making sure they find value in your cause is paramount. Seeing donors as more than just a piggy-bank could be the key to growing your animal welfare cause or non-profit.
At Orange Orchard, we understand the importance of forming valuable relationships with partners and sponsors. After all, they are typically the driving force behind increasing outreach and growing your cause’s support.
Here are three keys to building stronger connections with your donors:
- Money Transparency
How often do you simply give money away without caring where it goes? Probably not often. You should treat your donors the same way. Making sure to be transparent about where their donations are allocated can provide them with peace of mind and confidence in your cause. Keeping sponsors and donors in the loop could propel them to increase their donations and the longevity of the partnership.
- Donor Appreciation
Simple manners go a long way. Making sure to show appreciation to your donors is important to the longevity of the relationship. Annual thank-you cards, donor appreciation luncheons, or an animal sponsor program are only a few great ways to show how important your donors are to your cause.
- Public Call-Outs
Everybody likes a little recognition every now and then. Taking to social media to give your donors a shout-out could add value to their giving. A post highlighting a recent donation, the allocation of funds, or even a simple thank-you post could show donors that you’re proud to call them a partner.
At Orange Orchard, we’re all on the same team. We will fight for animal welfare and cruelty-free products alongside your brand. With decades of combined animal welfare public relations experience, we can help you show appreciation to your donors.
To get started on building stronger connections, visit our website or call us at (865) 977-1973.