What do your customers see when they visit your website? Sales? Links to your social media? Customer reviews? How about a blog? A news section? Your website can be so much more than a landing page for customers to purchase your products. Give them another reason to visit your site; offer your expertise through content creation.
With content creation through vegan public relations, you can amplify your website and become top-of-mind for your target market.
Increase site revisits
According to a study from Episerver, 92 percent of consumers visit a brand’s website for the first time to do something other than make a purchase. When looking to purchase something online, the average consumer will typically do some research on competing brands, but if they have a memorable experience from your website, they’ll likely return when they’re ready to make the purchase. User-friendly navigation is one thing, but if you have more to offer than your competitors’ websites do, you’re a step ahead. Including an informative blog on your site that showcases your expertise on the product(s) you’re selling can increase site revisits and ultimately attract loyal customers.
Increase SEO
In a global survey of over 1,500 marketers, 75% of respondents said search engine optimization tactics were either extremely or very effective at helping them achieve marketing goals. When Googling a product or service, your customers will likely gravitate toward the top five search results. Creating professionally written, original and informative content on your website with the right key words and backlinks can help place you in those top five.
Increase thought leadership
Through well-crafted content that showcases your expertise, you can demonstrate your in-depth knowledge and insights, ultimately gaining the trust and respect of your target audience. With original and memorable website content creation, you become a thought leader in your industry and remain top-of-mind.
Ready to give your website a makeover with PR? Give Orange Orchard a call at (865)977-1973 or visit us online for more information.