With conservation and sustainability on the mind, the modern world’s explorers are more likely than ever to consider eco-conscious traveling. According to a recent report, the global ecotourism market size is expected to grow from $157.76 billion in 2021 to $185.43 billion in 2022.

As other ecotourism options are streaming in, it’s time to take a deeper look into your marketing strategy. Have you considered using public relations to get a step ahead of the competition?

Here are three winning factors ecotourism public relations can add to your marketing plan:

Thought leadership

Through interviews and articles, an experienced PR agency can position you in front of your target audience as the go-to destination. What’s your mission? What’s special about your destination? Talk about the story behind the conservation objective and share why it’s important. Others who care about the work you’re doing will likely come across an interview or written piece from you, leading them to your site, and potentially booking a flight.

Sharing your news

Adding new offerings to your destination? Reached a conservation goal? New leadership hires? A well-written press release sharing your important news with the public gets your destination out in the wild and adds to your credibility.

Media expertise

It’s one thing to garner media opportunities through PR, but if you’re not comfortable speaking with the media or don’t have the professional writing skills needed to contribute, the opportunity may have the opposite effect. At Orange Orchard, we offer media training and experienced writers to ensure your voice is heard in the best way possible.

Want to learn more about what public relations can do for your marketing strategy? Give Orange Orchard a call at (865) 977-1973 or visit us online.