The demand for green construction is rising rapidly around the world. According to data, the global green construction market size was $541 million in 2023, and they’re expecting a growth rate of nearly 11% in the years to come.

As the demand increases, so will the selection of green construction companies to choose from. That’s why it’s important for you to use a green construction public relations strategy to stand out from the competition.

For example, at Orange Orchard, we use proven methods to generate positive press and recognition that will help your company land more jobs and create more efficient buildings.

Earned media opportunities

Have you ever dreamed of seeing yourself on the cover of a leading trade magazine or interviewed for a story on sustainable advances in construction? Those are earned media opportunities – stories that aren’t paid for, like marketing or advertising. Those are also great opportunities to highlight what’s different about your green tech construction company and how you’re innovating to help project owners reach their sustainability goals.. Specialist PR agencies like Orange Orchard maintain extensive lists of contacts in industries you serve, and they can leverage their relationships to secure those interviews so you can share your company’s vision with the world.

Building trust

To secure the major projects you want, you must build a reputation as a reliable green construction company with a good track record. Along with securing earned media opportunities, Orange Orchard can work to secure credible awards to spotlight your achievements and secure speaking opportunities at the best conferences and trade shows for your brand.

Social media accounts

In today’s world, there are so many ways to connect with your audience, and social media is often the fastest. Once those earned media opportunities are secured, you can share those articles and videos on your social media accounts to highlight your recent coverage. Plus, our agency can create strategic social media calendars, and schedule posts across different platforms. That’s an easy way to convey your message with your followers, share insights, and grow your brand.

If you’re ready to advance your green construction company, and land bigger jobs that will help change the landscape of construction in the future, give Ripley PR a call at 865-977-1973. You can also contact us online here.