Getting the fashion industry to switch to vegan or cruelty-free leather products is gaining support. Unfortunately, animal products are in a lot of the clothing and accessories we wear. The label on that dress or slacks with the skinny belt says it’s made from non-animal products like cotton, rayon, bamboo, limen and other natural fibers. If you were to take the belt off and really examine it, it might be made from a cow hide or other animal skin. You wouldn’t have realized it unless you looked. Animal products are everywhere in clothing, shoes and handbags, but times are changing.
Much of cruelty-free leather is made using a combination of plastics, however, some companies are making cruelty-free leather out of plants and plant fibers. According to PETA, there is no biodegradable cruelty-free leather on the market yet, but it’s on the drawing board, and some brands are close to making it a reality.
As more and more name-brands start to chime in and begin to sell vegan and cruelty-free leather goods, your brand needs a dedicated and experienced cruelty-free public relations firm like Orange Orchard to help it gain consumer awareness.
- If your brand believes in creating and selling only cruelty-free faux leathers, it only makes sense to align with a PR firm that believes in your philosophy. A typical agency will not have the same sensibilities nor the experience promoting cruelty-free brands.
- The eco-friendly, sustainable and cruelty-free marketplace has its own language that insiders know all about. An agency that speaks your language also speaks the language of the top industry news reporters, publications and editors is essential, so your brand’s story gets to the right people.
- Social media can be a great way to reach your audience, but do you have the know-how? A PR agency specializing in cruelty-free brands is already known to the social media influencers and brand advocates online, and it has existing relationships that will help promote your brand.
Orange Orchard specializes in cruelty-free public relations, and can help your brand reach the ethical consumer. Call us at 865.977.1973 to speak to one of our experts.