Modern consumers expect businesses to do the right thing, and the biggest corporations are listening. Look at the headlines and social media news, and you’ll see an increasing commitment toward sustainability by the largest corporations from UPS to Apple and beyond.
Going green can also benefit small businesses likes yours, not just giant brands. A good corporate social responsibility (CSR) initiative can pay off in increased revenue and visibility. This isn’t just guesswork. It’s a conclusion backed up by corporate research, according to Mo Ghoniem in Forbes:
First of all, you don’t need to be a Fortune 500 company to start giving back to society and benefiting from the marketing and branding boons a good CSR strategy can provide. McKinsey’s research has shown that companies both big and small are well-served by a thoughtful CSR strategy.
Benefits for companies and organizations engaging in CSR fall into two camps: 1) direct, such as increased sales, and 2) indirect, such as name recognition, increased goodwill and risk avoidance. Both types of benefits are worth pursuing.
Finding the right way to promote the sustainability efforts of businesses in a newsworthy manner, without the appearance of self-promotion, can be tricky, but partnering with an experienced green public relations agency like Orange Orchard can help.
Consumers are more than ready to reward businesses that do the right thing for the environment. A reputation for taking sustainability and the health of the environment seriously can also boost your company’s image when it comes to potential employees. According to the U.S. Small Business Administration, corporate social responsibility programs are a great way to boost sales and increase recruitment in a crowded marketplace:
Corporate responsibility can do a lot to attract customers. Fifty-five percent of consumers said they are willing to pay more for products from socially responsible companies.
Meanwhile, a CSR program can help drive employee recruitment. Seventy-nine percent of millennials — the largest generational group in the nation — said they consider corporate responsibility when deciding where to work. And 83 percent of millennials said they would be more loyal to a company with a CSR program.
If your business is ready to do the right thing by adopting a sustainability initiative, we salute you. Orange Orchard is also ready to promote its CSR efforts. Our environmental public relations team can help boost your visibility and promote your small business brand. Contact Orange Orchard or call us at 865-977-1973.