Social media is long past the days of it being a new frontier. If you don’t have some kind of online presence on Facebook, Instagram, X or LinkedIn, you are living in the stone age and being left behind. According to Sprout Social, there are an estimated 5.17 billion total social media users worldwide in 2024 with the average person using 6.7 different social networks monthly. The report states that TikTok is the fastest-growing platform with a 100% user growth rate between 2020 and 2022.
With numbers like that, it’s hard to ignore the fact that you need to be active on social media to reach donors and volunteers for your animal welfare organization. Of course, you are extremely busy with the day-to-day business of running your foundation. How can you ever make time to regularly post on social media or keep up with trendy topics in your industry? Partnering with a like-minded PR agency that specializes in animal welfare public relations will provide you with the necessary help.
There are several ways an animal welfare PR agency can help you post engaging content on your social media platforms.
- Securing media opportunities: Whether it’s an article in an industry publication or an appearance on an animal welfare podcast, our team can pitch story ideas that showcase your organization’s expertise to trusted outlets and publications. Once an opportunity is secured, that piece of content can be shared on social media to spotlight your mission and expertise.
- Website Blogs: Our team of writers at Orange Orchard can develop blog content for your website. Whether it’s a blog talking about your mission and values or one discussing an important issue in the industry, our team can develop well-written blogs that can then be shared on social media to build engagement.
- Social media calendars: As previously stated, you likely don’t have the time to post every other day on social media. Because of this, our experts can develop monthly social media calendars that keep your accounts active while presenting engaging topics for your audience.
If you are ready to partner with an animal welfare public relations agency that shares your goals, give our team a call at (865) 977-1973 or contact us online.