Over the past several decades, the world has become increasingly eco-conscious due to climate change concerns. Globally, the green technology industry has attracted a staggering $1.34 trillion in government allocations since 2020, according to the International Energy Agency, and for that reason, the industry has become increasingly competitive.
Fortunately, one of the best ways to increase brand exposure and separate yourself from the crowded landscape is by attending trade shows. These events highlight innovations and modern technologies designed to change the world—literally.
It’s important to capitalize on your tradeshow attendance, and with an expert green tech PR strategy to support your company’s tradeshow schedule, your brand can do just that. Here are three ways green technology public relations can maximize the value of your next trade show.
Press Releases
Highlighting new innovations is the name of the game, but what happens if no reporters are aware of your new products? Our team can expertly craft and distribute press releases to announce new products or services to create attention before you even step foot on the showroom floor.
Media Training
We get it: standing in front of someone asking you questions can be challenging and even disorienting at times. Our experienced team can prepare you for interviews by focusing on key messages and how to prepare consistent push button responses Ensure that all representatives from your brand deliver consistent and cohesive responses, regardless of who is being interviewed. Remember, interviews are your chance to share YOUR story and YOUR mission.
Media Invitations
A major purpose of tradeshow press releases is to coordinate pre-show outreach and schedule interviews. Our PR team will reach out to our media contacts long before the tradeshow to schedule interviews, helping ensure your company has the appropriate time to dedicate to your target audience. Our targeted approach maximizes your chances of valuable coverage on your new innovations.
If you’re ready to be the star of the show, a comprehensive green tech PR strategy could be the solution to maximizing your next tradeshow. If you’re ready to get started, give us a call at (865) 977-1973 or contact Orange Orchard online today.