With so many companies announcing their environmentally-friendly tech solutions daily, you may be finding it hard to stand out and get your own green message through to potential customers.
Whether your business’ green efforts consist of using cloud services or developing sustainable production lines, green tech public relations can promote your use of technology to reduce your impact on the environment.
Make use of your existing website
Many companies don’t utilize the one space they already have to effectively promote their causes – their own website. Adding a blog or consistently updating your website content can help you get your green message out, and a PR team with in-house content experts can help.
Use social media
If your company doesn’t already use Facebook, LinkedIn, Instagram, or any other form of social media – sign up for one or all of them. These are mostly free, popular and an easy way for your customers and potential customers to engage with your brand. They are also a great medium for consistently touting your green message.
Find an eco-label in your industry and get certified
Certifications are a great way to verify the legitimacy of your product or service, not to mention that it backs up your commitment. Once you’ve completed the certification process, you can then show off your brand’s ethical practices, green products and/or environmentally friendly processes or services by promoting your certification with an official press release, securing earned media placement and sharing on social media.
Support green initiatives
Find environmental organizations that align with your business model and create an eco-friendly marketing campaign that benefits both your business and the charities you have chosen. The right agency experienced in green tech public relations can help with this, too.
Remember that being seen as a reliable, credible organization in your potential customers’ eyes is important, so a real commitment to green initiatives is the first necessary ingredient. Once you have established your cause, green PR is essential in educating your audience, expanding your reach and building and maintaining trust.
Green tech public relations adds value to your content and separates your company from your competitors in a positive way. It also creates an ongoing dialogue of trust between you and your customers or potential customers.