Money. It’s what makes the world go around, isn’t it? It’s how we buy food and necessities for our families. It’s how businesses pay their bills and keep the lights on. It’s what allows your favorite nonprofit to keep doing the good work it’s doing.
But times are tough, and budget cuts are happening on a lot of different levels. Some companies are struggling to meet their bottom line while many families are adjusting the way they live. Fewer dinners out. Buying generic this or that instead of name brand. Cutting subscriptions. We’re all just trying to see how far we can stretch a dollar these days.
This behavior can be detrimental to nonprofit foundations who rely on donations and fundraising efforts. According to National Philanthropic Trust, the United States has more than 1.8 million recognized 501(c) organizations. Some other interesting stats I came across:
- Americans gave $557.16 billion in 2023, which is 2.1% less than in 2022.
- The average American donor is 64 years old and makes two contributions a year.
- 94% of recurring donors prefer to make monthly gifts. Only 3% give weekly, with 2% giving annually, and 1% per quarter.
- Even more interesting is that 30% of the annual donors give in December, with about 10% coming in on the three days of the year.
Putting a plan in place
Nonprofit leaders know they’re up against stiff competition when it comes to donor dollars. They’ve got constantly evolving strategies in place that will help them reach those target donors — and keep the ones they have. The best strategies include a nonprofit public relations partner who can take on some of the heavy lifts.
The right PR agency can help a nonprofit:
- Strengthen its messaging
- Broaden its reach
- Create dynamic content
- Secure media placements
- Weather a crisis
PR is powerful, and it can help nonprofits reach donors, bring in volunteers and keep fighting the good fight. Call (865) 977-1973 and put PR to work for your nonprofit today.