Responsible technology is the shiny new thing, but that’s not necessarily bad! Technology is great, and if technology and green practices can find a meeting of the minds, it can mean a better world for all of us.
Existing green tech includes technology that produces a smaller impact on the environment, like wind farms that generate electricity from wind rather than using fossil fuels. Less costly but more widespread practices are green tech products like filtration systems in a business’ air conditioning system. These filters, when changed as recommended, can reduce air conditioning use. Some filtration systems available decrease carbon emissions and other gasses from manufacturing plant discharges.
Even if your business’ green efforts consist of going paperless by using cloud services, green tech public relations can promote your use of technology to reduce your impact on the environment. Here are some ways to let people know you care about the environment and your impact on it:
- Let customers know you care about the environment by adding a “going green” page on your website. Whether your business is taking recycling seriously or installing solar panels to reduce your reliance on electricity, sharing how you are helping is good business.
- If your business is adopting major green tech practices, a well-crafted press release to your local news outlets could result in an interview, where you could encourage other businesses to go green.
- Spread the word about your green tech practices on your social media outlets, but be very transparent. Don’t boast about your green tech implementation unless you can back it up with facts and/or images.
- Keep your website and social media up-to-date about your business’ use of green tech, but don’t over-hype. Make it clear that your business is trying new ways to be environmentally responsible, and while you are not 100% green, you are trying to step up, even in small ways.
If your business uses green tech, leave it to an expert green technology PR firm like Orange Orchard to help you make it count. Our team of green tech writers have experience working with small and large businesses who are adopting earth-friendly practices. Call us at (865) 977-1973 to speak with our team today.