As consumers continue to scrutinize the impact of the products they buy, more and more brands are choosing to replace animal-based clothing and personal or household items with plant-based and cruelty-free alternatives.

Unfortunately, it’s not as easy to make similar decisions about some major expenses – like investing. When it comes to saving for retirement, many of us are probably supporting companies we avoid as consumers.

Helpfully, new options are emerging. A growing number of investment products are available that make animal welfare a priority, either by simply avoiding companies that test products on animals or sell fur or investing specifically in brands that actively promote and support vegan, plant-based and cruelty-free business practices.

Funds like these are having a big impact on American business. Investors don’t have to be experts in order to keep their values and their spending aligned. Markets will recognize that doing good can be good business. But those changes won’t just happen. Financial experts, animal advocates and consumers all need to learn more about animal welfare investing before this trend becomes a genuine movement.

That’s where PR can make a difference – an experienced animal welfare public relations agency like Orange Orchard can help ethical investment firms connect with the multiple audiences they serve as well as stand out from both run-of-the-mill mutual funds and the growing number of conservation- and animal welfare-targeted products.

With expert media outreach, social media and reputation management and brand messaging, Orange Orchard can help establish your company as a leader in animal welfare and a trusted source for ethical investment. Call (865) 977-1973 or contact Orange Orchard online to take the next step.