There’s a lot of misinformation out in the wild these days. No, I’m not talking about anything political.
Did you know that “cruelty free” might not actually mean “cruelty free”? Or rather that there are levels of cruelty free? Apparently, all those bunny logos aren’t the same.
We live in a world where folks can slap a label on a product and claim whatever they want. Is that lipstick really cruelty free? Is that hamburger really plant-based? We live in a society where folks question everything these days, so it’s important to partner with someone who can help you get your truth and messaging out to the masses. Someone like a cruelty free public relations agency named Orange Orchard.
In a recent Forbes article, Rik Haslam discussed the importance of branding and “brand purpose:”
A business’s branding is more important than you might think. On the outside, your brand may seem like it consists only of elements such as logos and colors, but your brand is actually the entire identity of your business. Your brand gives you personality.
How are you building your cruelty free brand? Have you made public relations a prominent part of your marketing efforts?
Making the right moves
Creating the personality Haslam references isn’t just about lip service or slapping labels on a product. It’s about sharing information and creating a connection with your audience. It’s about positioning your founder or CEO as a thought leader within the industry. It’s about engaging with your peers and target markets.
At Orange Orchard, we understand that branding isn’t just the label on your package, it’s who you are. It’s your story. It’s the “why” behind your company and your product. It’s why media outreach is such a prominent part of what we do.
It’s not our job to tell your story. It’s our job to give you opportunities to tell it yourself. Give us a call today at (865) 977-1973 and let us get started.