If your business or nonprofit supports organizations such as the Humane Society or Born Free USA, offers cruelty free products or services, or simply wants to inspire others to action with an animal friendly message, you may want to partner with a specialized public relations agency. The cruelty free conversation is happening everywhere from Netflix documentaries to NPR discussions and from Facebook groups to wildly popular national blogs, but how do you choose your audience and focus your message with all this exciting movement happening?

A public relations agency keen on the space, like Orange Orchard PR, can serve as your guide into the realm of all things animal friendly and can help you narrow down a very few important things:

What exactly do you offer and have to say?

With the scrutinizing eyes of the public on you at all times, you must present a clear message and substantiate any claims. Do you offer cruelty free products and want to position those as quality alternatives to the norm? Are you a nonprofit focusing solely on the rescue of a particular species and wish to raise awareness of the plight?  An experienced and specialized public relations agency can help you craft and fine-tune your key messages and keep the focus where it needs to be.

Who do you want to reach?

If you’re a B2C company with cruelty free products, you may already know your audience. However, companies with strong ties, perhaps financial, to animal friendly organizations may not know exactly how and to whom they should tell their story of support. Nonprofits need funding to operate and therefore need to get their message in front of the right audience that can either directly contribute or at least make the connections necessary for further funding. Audience identification is the first step toward efficient, targeted media outreach and distribution of your message through timely press releases.

What do you wish to accomplish?

Ultimately, you want your partner agency to personalize your campaign with the purpose of accomplishing your goals. By focusing on the outcome you desire, a public relations agency like Orange Orchard can develop and propose a custom strategy that works. Whether you need a results-driven social media campaign, help with advertising a new cruelty free product, or wish to announce a breaking animal friendly partnership, a specialized PR agency can take the right steps to make it happen.

At Orange Orchard, we love that you love animals, and we want to help you deliver your story as clearly as possible to the right people. To find out more about how you can benefit by partnering with a specialized public relations agency, contact www.orangeorchardpr.com today.