Is your message getting lost in the content bombardment we experience every day? Wildlife foundation PR is a must-have tool to ensure your message is getting found in this content Thunderdome. It’s about leveraging owned media to provide authenticity in storytelling. Understanding how to use this in your website, blog, email newsletters, and social media profiles, is powerful for raising awareness of your mission and increasing engagement with supporters.
Why Owned Media Matters
We love earned media in PR. However, that’s only one piece of the puzzle in wildlife foundation PR. Owned media gives you complete control of your messaging. This means you can highlight urgent conservation needs, celebrate success stories, and share behind-the-scenes content without advertiser or editor timeliness and guidelines. PR will help with the consistency of your message across these channels to build trust and credibility with your audience, making them more likely to engage in your content.
Win the attention span battle with storytelling
As a whole, attention span on one screen is down from 2.5 minutes to 47 seconds. With apps like TikTok, it can be a matter of moments before you content is skipped. How can you stop someone from scrolling or clicking to the next video? People still connect with stories. Through your blog and social media, you can share profiles of rescued orangutans, interviews with staff, and progress updates on animals getting ready to go back out in the wild.
Pairing compelling narratives with strong visuals will help keep attention and build a connection.
Consistent Messaging
Your wildlife foundation PR team will ensure your channels work together. What works on TikTok will probably not work in your email newsletter. A longer from video of your release process may fair better on your YouTube than Instagram reels. Regardless, it’s important to have a PR team that can help ensure storytelling across multiple platforms will row your boat in the same direction.
If you’re ready to start owning your owned media channels, contact Orange Orchard PR online or at 865-977-1973.