Consumer tastes are always changing. These days, consumers have an increasing desire for vegan- and plant-based alternatives to normal, everyday products. They also want to know that corporations share their values.
Tailoring your offerings and messages to these desires is more than just planet-positive public relations, it’s good business.
Better for the Environment
Look, even if you have a small- to medium-sized business, it’s important to pay attention to the pulse of public attention. The largest corporations do. Kroger, the largest grocery chain in the U.S., recently announced will phase out single-use plastic bags at all its locations by 2025 as sustainable packaging becomes a priority for U.S. shoppers.
This is not just a change of heart by a business. It’s a smart marketing decision by a dominant player in an industry, listening to the desires of its market.
Better for the Bottom Line
Don’t take our word for it. According to Reuters, the demand for sustainable packaging alone is flourishing:
The global market for sustainable packaging is expected to flourish at a compound annual growth rate of 7.5 percent over the forecast period. Growing awareness among people regarding the benefits of sustainable packaging is the key growth driver of global sustainable packaging market. Further, the market for sustainable packaging is expected to boom owing to its properties such as no harmful effect on environment, light in weight and strong in physical properties.
What does this mean? It means there is money to be made in doing the right thing. Changing demographics, tastes, and standards of social responsibility are rewriting the rules of the marketplace. If your company needs help navigating these changes, an experienced planet-positive public relations agency can help.
Let Us Help
Whether you’re a new company with a great sustainable product or an established brand seeking to stay current with consumer tastes, Orange Orchard is ready to help. We’re dedicated to promoting sustainable and eco-friendly businesses. We’ll get your message out in front of the world, and we’ll bring customers to your door. Contact us online or at 865-977-1973.