SEO is more than just another acronym for today’s corporate alphabet soup.

All businesses strive to increase site traffic and gain more visibility from their customers. Backing your search engine optimization (SEO) plan with some plant-based and vegan public relations can be a great way to increase the organic traffic on your site and get your brand in front of new customers.

In addition to an earned-media outreach plan, a way that we help many of our clients use PR to boost SEO is through consistent, unique blog content that speaks to your audience.

Blogs are a great way to share your industry expertise, brand identify and lend your voice to hot industry topics. The key to any successful blog is the use of keywords and relevant, unique topics.

How can blogging impact your brand’s visibility?

  • A professionally written, timely resource of company blogs provides site visitors and social followers with interesting reads and tips. This will help to drive organic traffic and result in more potential interest in your brand.


  • How many times have you resorted to google with a question today? Odds are, at least one of your questions were answered via a blog. Ensuring the use of relevant keywords is paramount in helping people find the resources they are looking for, and as a result, blogs that help online searchers get their questions answered are rewarded with better SEO.

Professionally written blogs can be a powerful tool to help your company gain additional SEO. If your plant-based brand is looking to gain more visibility, placing your trust in a team of PR content pros might be the next step you’ve been searching for.

The content team at Orange Orchard understands that plant-based businesses all have a unique story to tell. Your PR representation should take the time to understand your voice and topics that make sense for you to speak to. We pride ourselves on a proven method of white-glove onboarding and taking the time to understand our client’s brand identity and voice. We have been thrilled to witness first-hand the power of a blog-backed SEO plan. If you have questions or would like to learn more, give us a call at (865) 977-1973.