Like most animal welfare organizations, you have probably compiled an impact assessment of your group’s accomplishments.
But did you know that sharing this report is a good way to communicate your progress and drive policy?
Because of the complexity of most impact reports, the data they contain provides information you can use to effect change. And lawmakers often like having this information when they craft bills and when they’re convincing others to vote in favor of their agenda.
With an animal welfare public relations plan, you can use this report to boost your reputation and improve donation campaigns.
Picture the Possibilities
One of the most poignant aspects of these reports is the data used to measure the impact your group has on the animals it serves. This information can include the raw numbers about lives saved or made better.
These reports also usually contain testimonials and case studies. They also go into great detail about your group’s mission and goals.
In other words, an impact report is the content well that keeps on giving. It’s also a well that an effective public relations expert can go to when crafting your group’s message.
Issuing a press release about your latest fundraiser is a perfectly normal PR activity. But releases that contain hard data are far more compelling. Donors like to know where their money goes and how many animals they can save with their contribution.
This data can also be used to create blogs and social media posts and can be turned into infographics that can be easily shared.
Policy Action Plan
While an impact assessment is great for content development, it’s what you do with it that matters.
You certainly want to drive volunteers and donations, but there are times that you also want to affect policy.
Having all this content helps you build relationships with policymakers in government. Whether you are trying to change a regulation or enact a law, having content and data to back up your position educates others.
For the Humane Society of the United States, harnessing the power of mass media has helped them protect animals throughout their nearly 70 years in existence. And PR can help your humane organization, too.
A PR plan that educates the public on issues surrounding animal welfare sets the stage for enacting policy. This plan should also boost your brand and build your reputation so you gain public trust. Once the public is made aware of a problem and trusts your organization to lead the charge, lawmakers are more likely to listen to your policy proposals.
At Orange Orchard, our expert content writers and professional media relations experts can help you build that PR plan. We also share your mission for a cruelty-free world. Call us at (865) 977-1973 or contact us online to find out more.