Your pets aren’t the only ones who enjoy a little praise and a pat on the back when they do something good. Human beings also love the accolades they get for a job well done.
If your cruelty-free business has gotten a certification from Leaping Bunny or received the William & Eleanor Cave Award, you want to shout it from the rooftops.
But winning awards can result in so much more than a pat on the back.
With the help of a cruelty-free public relations strategy, you can turn your good deeds into growth.
Recognizing Your Accomplishments
Most companies that win awards do so because they’ve actually thrown their hats into the ring. Organizations that bestow awards won’t know about you if you don’t tell them.
An effective cruelty-free PR agency can help you identify a list of awards that you may qualify for. They have their fingers on the pulse of industry trends and know what awards are available to your organization.
They can also help you write a compelling award submission. You need an experienced writer to highlight your unique accomplishments and value propositions. They can detail the impact your company has had in the cruelty-free or vegan market, which maximizes your chance of winning the award.
Amplifying Your Success
Winning an award is great, but it’s just a start.
Once you’ve won the award, your PR partner can help you capitalize on your success.
Firstly, your PR team can craft a press release announcing your award. Not only is it a newsworthy event, but it also helps you build trust with consumers. Media coverage of your award amplifies your reach.
Secondly, your PR partner can use their connections with the media to get coverage in your local news outlets or your industry’s trade publications.
Getting attention outside of your normal marketing silo allows you to attract new customers.
Retention and Recruiting
In addition to helping expand your sales funnel, winning awards also boosts morale internally. Employees appreciate being recognized for their hard work, particularly by external organizations.
When morale is high, you not only retain your best workers, but you can more easily recruit other talent. Employees and recruits alike want to work for award-winning companies.
The team at Orange Orchard understands the cruelty-free industry and can help you research which awards are the best in your industry.
Our talented writers can help you craft an award-winning message. And our media relations team can help you share it.
If you’re ready to receive some external accolades for your cruelty-free business, call us at (865) 977-1973 or contact us online.27