The idea of testing products on animals was associated with the cosmetic industry for many years. As more information became available about the harm these tests were causing, there has been an active push to end these types of tests from both The Humane Society and the public at large.

The idea of harming animals for the benefit of a company creates a negative image that many individuals cannot live with. As the rise of cruelty free products grows so do the number of businesses that provide these products. The industry has become crowded with companies such as bareMinerals and Hourglass Cosmetics leading the charge.

So how do you separate your brand away from the crowd? That is where partnering with a cruelty free public relations agency comes into play. At Orange Orchard, our experts have years of experience working with cruelty free brands and have the necessary tools to ensure your company will reach the audiences it intends.

Here are a few ways public relations can help promote your cruelty free brand:

  • Increase brand awareness: Because of our years of experience in the industry, we have a catalog of resources in the media that can be utilized to improve your brand awareness. From pitching your company’s message through earned media to creating press releases that champion your cruelty free culture, our experts will help make sure your target audience recognizes your brand.
  • Emphasize social media: More times than not, people will use social media to acquire their news for the day. It can be argued that more people spend time on social media than watching a local broadcast. This is why it’s important to focus on your platforms daily. Our experts can produce content that can be shared on your social media pages while also developing a strategy that will increase followers and help create brand loyalty.
  • Use SEO to promote your website: A brand’s website remains one of the best ways to be noticed in the industry, but having it easily found in search engines can be a pain point for some companies. Search Engine Optimization (SEO) is a tool that can have your brand front and center in search engines like Google or Bing. Our experts at Orange Orchard are experienced in utilizing SEO to help companies get attention with increased clicks on their material.

Getting the recognition you deserve in a crowded industry can be a hassle, and doing so without public relations makes the challenge more difficult. Improve your chances of standing out by hiring a PR firm that has everything you need to succeed. Contact our experts on our website or by calling (865) 977-1973. They would love to get you started on a PR plan today!