Consumers and investors are increasingly counting on sustainability as a key indicator of a company’s value.
It’s not just that people like to see organizations doing their part to create a better world. As green technology evolves, sustainable solutions are now recognized as simply good business.
So don’t let efforts to reduce the impact of your business go unnoticed. Consider how green tech public relations can connect your sustainability programs to build brand awareness, connect with customers and encourage others to take part, too!
Here are some ways to let people know you care about the environment and your impact on it:
- Create a going green section for your website. Whether you’re promoting a new recycling program, a paperless office, solar panels or an all-EV fleet, make it easy for people to see the ways you’re making a difference.
- Send a press release to your local news outlets. It might result in an interview, where you could encourage other businesses to go green.
- Spread the word about best practices on social media outlets.
If this sounds daunting, check with the experts! At Orange Orchard, we specialize in helping organizations who are doing their part to make the world better. Our experts can develop and implement a winning strategy to help you share your good efforts with your audience. To find out more, call (865) 977-1973 or contact us online.