You’ve nurtured your vegan company from a seedling to a robust, producing plant.
You know your customers, you know your brand but you have reached a growth plateau.
It may be time to try vegan public relations to assist with getting the word out about your wonderful product and its benefits.
Effective PR strategies are the cornerstone to achieving success. They should be creative, newsworthy and compelling to garner the attention you deserve.
Think like a journalist
Part of an effective plant-based PR campaign is to think about what would attract reporters to your stories and how to make your company or your products newsworthy.
A professional PR expert will learn the ins and outs of your company and your brand and develop a strategy that will interest reporters. Whether you’re celebrating your 10th anniversary or solving an industry problem or developing a new and interesting product line, your business has newsworthy topics. They just need to be written about and shouted from the rooftops.
Create compelling content
PR is all about sharing the right information with the right people and building a trusted relationship over time.
With a vegan public relations specialist that specializes in the vegan space, you can begin developing the stories that sell. By writing press releases to blogs to concentrating on your company’s social media, you can develop a digital footprint that gives journalists, clients and potential customers the ability to check you out online.
Connecting with the public takes time and effort. It doesn’t happen overnight. It has to be developed as part of an overall strategy that wins hearts and minds. Creating the content you need to sustain a long-term plan is not for the faint of heart.
Successful PR requires a plan and a sustained set of tasks. This may be daunting to the CEO who has a business to run.
At Orange Orchard, we are experts at building those plans and tenacious in implementing them. Whether we’re writing press releases, creating an educational article or planning a series of blogs and social media calendars, we know how to build a PR strategy that can stand the test of time.